Now, we reach the essential part: how to reach out to potential clients. As someone who first started the virtual assistant journey, you might find connecting with potential clients daunting. This could be due to a lack of guidance on effective outreach strategies and uncertainty about the best ways to connect.
Unique MessagesWhat you should do is write them a message, either via email or social media like LinkedIn. This can be the best way to grab your client's attention. It not only makes you look professional but also ensures you effectively provide all the necessary information. However, it's not as simple as writing a message and hitting send. You need to follow a specific approach, and we're going to walk you through that.
Your message must be unique for each client. Avoid copy-and-paste messages where you just change the client's name. Your potential clients can see through that and may delete your message before even read it. Each email should be tailored as potential clients have unique needs.
You need to use your potential client's name in the message, not the business name or the department name. If you don't know who the owner is, research it. Whether it means scrolling back through to the 2019 introduction post, reading the 'about me' page, or going to their business Instagram page to ask their admin. Because you really need a personal touch, rather than a generic "hey there" or "hello." Then send the message to their personal email or personal LinkedIn account. It shows them you've put in the effort and taken the time to learn about them. It's important if you want them to feel like you care about them right from the start.
Understand Their NeedThe next crucial step is understanding your potential client's business. Gaining valuable insight into their business is crucial. You can follow them on social media platforms. There, you might be able to identify their pain points and deliver solutions. For example, you follow one of your potential clients on Instagram, and in her story, she tells her customers something like "I'm so sorry to all my customers, I'm so behind on your emails. I promise I will get back to you all in 24 hours." From this, you can identify her problem managing customer emails or customer service. Then you can approach her with solutions for their pain points.
Just like countless successful virtual assistants before you, you have the potential to achieve amazing things. If you want to be inspired,
click here to dive into the real-life stories of other virtual assistants. Discover how they turned their skills into thriving careers, and imagine yourself achieving similar success!