5 Steps to Pitch Yourself as Virtual Assistant (+ Examples)
Starting a virtual assistant business without pitching to potential clients is like opening a shop in your home and simply hoping people will discover it. Without effectively showcasing your services, clients won’t know what you have to offer.
Marketing a virtual assistant business can be daunting, especially for those without prior experience. You might wonder, “How do I pitch myself as a virtual assistant to secure clients?” Don’t worry; the answer is in this SGB VA guide. So, please read on. We’ll provide examples for you to refer to as well!
In this article...
1. Define Your Niche and Value Proposition
The first step in pitching yourself as a VA is getting clear on what makes you unique. Start by identifying the specific skills and services you’re excited to offer—like social media management, email support, customer service, or project coordination. If you bring any niche skills to the table, like WordPress management or graphic design, mention those too! Clients are looking for certain expertise, so laying out your top skills is the perfect way to show them how you’re the right fit.
But don’t stop there. It’s not just what you do; it’s why it matters to the client. For example, think about how your services benefit their business—maybe you help them save time, improve productivity, or even expand their online reach. Articulating this impact helps clients immediately see the value of working with you.
To tie it all together, craft a brief brand statement that sums up who you are, what you offer, and what makes you stand out. Think of it as your “elevator pitch.” Here are some examples
- “I’m a detail-oriented VA specializing in social media, helping small businesses grow their audience and build engagement.”
- “I’m an organized VA with a focus on project management, dedicated to helping startups streamline their operations and achieve their goals.”
- “I’m a proactive VA specializing in content creation and digital marketing, dedicated to helping entrepreneurs amplify their brand and connect with their audience.”
2. Highlight Relevant Experience and Achievements
Clients love to know about past experiences, so think about anything that’s prepared you for a VA role—even if it wasn’t a VA job itself. Customer service, office admin, project management—these roles are all fantastic foundations for VA work since they show you’re reliable, organized, and able to communicate well.
To take it a step further, highlight some results and successes. Numbers and specifics go a long way. These kinds of examples make your value tangible and show clients the real impact you’ve had. You might say:
- “I increased social media engagement by 30% in three months,”
- “I managed schedules for a team of 10, ensuring everyone was on track.”
- “I coordinated and executed five successful marketing campaigns within a quarter, resulting in a 25% increase in lead generation for my client’s business.”
And if you have testimonials or feedback from past clients or colleagues, even better! A few positive words from someone you’ve worked with can add credibility and show clients that you’re trusted and reliable. If you’re just starting and don’t have testimonials yet, ask a previous employer or mentor for a short recommendation that highlights your strengths.
3. Tailor Your Pitch to Each Client’s Needs
Every client has different goals and challenges, so a little bit of research can make your pitch stand out. Look into their industry, check out their website or social media, and try to get a sense of what they might need help with. For example, if they’re in e-commerce, they might need customer support; if they’re a marketing consultant, they might need help with content or social media.
Once you know what they’re about, shape your pitch to show how your skills directly address their needs. If they’re looking for social media help, focus on your skills there; if they need admin support, mention your knack for organizing and multitasking. This level of personalization not only shows that you’re proactive but also that you’ve put in the effort to understand their business.
Speaking their language can help, too. Using industry-specific terms makes you feel like a natural fit. For example:
- If you’re pitching to a marketing agency, you could emphasize your skills in “campaign analytics” or “content strategy”
- If you’re pitching to a financial advisor, you might mention your experience with “portfolio tracking” or “client risk assessments”
- If you’re pitching to an educational institution, consider discussing your experience with “curriculum development” or “student engagement strategies”
4. Create a Simple and Compelling Pitch Format
Now it’s time to put it all together into a concise, compelling pitch. Here’s a format that keeps things clear and to the point:
Introduction: Briefly introduce yourself and your area of expertise in a friendly but professional way.
Example: “Hi, I’m Alex—a detail-oriented VA with a passion for helping businesses stay organized and efficient.”
Value Proposition: Share the primary benefit you bring.
Example: “I help small business owners free up time and focus on their core work by taking care of their daily tasks.”
Relevant Experience: Mention the experience and skills that fit this client’s needs.
Example: “With over three years in customer support, I know the value of clear communication and efficient service, ensuring clients feel informed and valued.”
Call to Action: Close with an invitation to connect or discuss how you can help.
Example: “I’d love to chat about how I can support your team’s productivity goals. Let’s connect!”
5. Follow-Up Etiquette and Persistence
After you send your pitch, don’t worry if you don’t hear back right away. A polite follow-up can go a long way. After a few days, you might send a friendly message like, “I wanted to follow up and see if you had any questions about my proposal. I’d be happy to provide more details if needed!”
If you want to add a little more value to your follow-up, consider sharing something relevant to their business, like a helpful article or a quick insight related to their industry. This approach shows you’re not only interested in the role but also that you’re proactive and genuinely invested in helping them succeed.
Virtual Assistant Pitch Examples
Below, you’ll find two tailored elevator pitch examples—one focused on administrative support and the other on social media management. Each pitch highlights how a virtual assistant can help you achieve your goals and maximize your productivity.
Administrative Task Virtual Assistant
“Hi, I’m [Your Name], an organized and detail-oriented virtual assistant specializing in administrative tasks. It’s great to connect with you! I came across your profile and adore your business. As your business thrives, you might need an extra hand to manage your administrative tasks.
I help busy professionals streamline their operations by managing calendars, handling correspondence, and coordinating projects. With over three years of experience in office administration, I excel at multitasking and keeping everything running smoothly. My goal is to free up your time so you can focus on what matters most—growing your business. I’d love to discuss how I can support you in achieving your goals!”
Social Media Virtual Assistant
“Hi there! I’m [Your Name], a creative social media virtual assistant passionate about helping businesses enhance their online presence. When I saw your social media, I was truly impressed by how your business is growing. It’s clear you might need some extra hands to help manage your social media.
I specialize in crafting engaging content, managing social media accounts, and analyzing performance metrics to boost audience engagement. With a proven track record of increasing followers and driving interaction by up to 30%, I understand the unique challenges businesses face in today’s digital landscape. Let’s chat about how I can help you connect with your audience and grow your brand online!”
Learn How to Create an Elevator Pitch That Attracts Clients
Feel free to customize the samples we provide or create your own using the step-by-step instructions above! Be sure to highlight your skills and show how they can benefit your potential clients. Including your portfolio or client testimonials will further enhance confidence in your abilities.
If you’re interested in discovering more strategies for attracting clients, consider joining the SGB VA Course! This course is ideal for anyone looking to become a virtual assistant from scratch, even if you don’t have prior experience or a degree. Sign up for our free webinar to learn more about the course from SGB VA mentor, Tania Gromenko. Click the registration link below!
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