How to Land Email Marketing Jobs Remote as a Virtual Assistant in 2025
Athika Rahma
SEO Specialist Virtual Assistant at SGBVA
Have you ever opened an email from your favorite brand, read through it, and thought, “This is so well-written—I actually want to click this link!”? That’s the magic of email marketing. And here’s the exciting part: you can be the one behind those engaging emails, all while working remotely as a virtual assistant (VA).
If you’re looking for a remote job that blends creativity, strategy, and flexibility, specializing in email marketing jobs remote could be your golden ticket. But where do you start? What skills do you need? And most importantly, how can you actually land these jobs in 2025?
Grab your snacks and let’s break it all down, step by step.
What is Email Marketing?
Email marketing is a digital strategy that uses emails to connect with audiences, focusing on building long-term relationships rather than just sending promotions. Businesses rely on it to share updates, offer exclusive deals, nurture customer loyalty, and provide ongoing support.
When done effectively, email marketing feels personal, builds trust, and delivers measurable results. For virtual assistants, specializing in this area involves planning, designing, writing, and analyzing email campaigns to achieve business goals.
Email marketing jobs remote remain one of the most valuable tools for businesses, offering high demand, remote flexibility, scalable income opportunities, and a blend of creative and analytical work. Far from being a passing trend, email marketing continues to be a key pillar of digital communication.
Also read: What Does a Virtual Assistant Do: Job Description, Skills, and Qualifications
Essential Skills for an Email Marketing Virtual Assistant
Success in email marketing jobs remote relies on a combination of technical knowledge, creativity, and organizational skills. Below are the key competencies you’ll need:
Proficiency with Email Marketing Tools
Familiarity with platforms like Mailchimp, Klaviyo, ConvertKit, or ActiveCampaign is essential. These tools allow you to:
- Build and manage email subscriber lists.
- Design and schedule email campaigns.
- Set up automated email sequences.
Strong Copywriting Skills
Effective email campaigns require engaging subject lines, clear messaging, and compelling calls-to-action. The ability to write persuasive and concise content is a core skill.
Understanding of Email Analytics
Email marketing jobs remote involves tracking metrics like:
- Open rates
- Click-through rates (CTR)
- Conversion rates
You’ll need to analyze these metrics to measure success and optimize future campaigns.
Basic Design Skills
Emails should be visually appealing and easy to navigate. Basic design skills, using tools like Canva, can help you create professional and branded email templates.
Knowledge of Automation Tools
Automation is crucial for efficiency. You’ll need to know how to set up workflows for:
- Welcome emails
- Abandoned cart reminders
- Follow-up sequences
Strong Organizational Skills
Email campaigns often have multiple components and deadlines. Staying organized ensures campaigns are executed smoothly and on time.
Communication Skills
In this email marketing jobs remote, you’ll often collaborate with clients, marketing teams, or other virtual assistants. Clear and professional communication is key to managing expectations and delivering results.
Also read: List of Computer Skills for Resume of Virtual Assistant (+ How to Include Them)
How Much Can You Earn as an Email Marketing Virtual Assistant?
The income potential for email marketing jobs remote for virtual assistants varies based on experience, expertise, and the complexity of the projects. Here’s a general estimate:
- Beginner Level: $20–$35 per hour
- Intermediate Level (1–3 years of experience): $35–$60 per hour
- Advanced Level (Specialist with proven results): $70–$100+ per hour
For full-time remote positions, salaries typically range from $40,000 to $70,000 per year, with opportunities to earn more based on performance and results delivered.
Clients are often willing to pay premium rates for professionals who can demonstrate measurable success through improved engagement, increased sales, and effective campaign strategies.
Steps to Land Remote Email Marketing Jobs in 2025
1. Build Relevant Skills
The first step to land email marketing jobs remote entry level is to build a strong foundation of relevant skills. Start by familiarizing yourself with popular email marketing platforms like Mailchimp, ConvertKit, or Klaviyo. These tools are essential for creating and managing campaigns, building subscriber lists, and tracking performance metrics.
To gain deeper insights into the field, consider enrolling in online courses, like SGB VA. These types of courses cover everything from campaign setup and email design to automation and analytics.
2. Create a Strong Portfolio
Your portfolio is your digital showcase—it demonstrates your expertise, style, and ability to deliver results. Include examples of well-designed email campaigns, whether they’re real projects from past clients or mock campaigns you created for practice.
If possible, add performance metrics, such as open rates or click-through rates, to demonstrate tangible results. If you’re new to the field and don’t have client work to display, create sample campaigns for fictional brands to showcase your skills. A polished portfolio not only builds trust but also sets you apart from other email marketing jobs remote applicants.
3. Build Your Online Presence
An optimized online presence helps potential clients find and trust you. Start by updating your LinkedIn profile to highlight your email marketing skills, certifications, and key achievements. Platforms like Upwork, Fiverr, and Freelancer are also great places to create professional profiles that outline your services.
Write a clear bio that highlights your expertise. Having a professional online presence ensures that when clients search for an email marketing VA, your profile makes a strong impression.
Also read: How to Land Your First Entry Level Remote Work Job
4. Start Networking
Networking remains one of the most effective ways to uncover job opportunities. Join online communities on platforms like Facebook, Slack, or LinkedIn, specifically those focused on virtual assistants or digital marketing.
Actively participate in discussions, ask questions, and offer helpful insights when possible. Virtual conferences and webinars on digital marketing are also excellent opportunities to connect with industry professionals.
Networking isn’t just about seeking email marketing jobs remote—it’s about building meaningful relationships that can lead to long-term collaborations or referrals.
5. Apply Strategically
When it comes to applying for remote email marketing jobs, quality matters more than quantity. Search for job listings on platforms like Remote.co, FlexJobs, We Work Remotely, and LinkedIn Jobs. Tailor each application to match the specific job requirements by highlighting relevant skills and experiences.
Your resume and cover letter should clearly demonstrate your understanding of email marketing strategies and your ability to drive measurable results. Whenever possible, include links to your portfolio and samples of your work to give potential clients a clear sense of your capabilities.
6. Stay Updated with Industry Trends
Email marketing jobs remote is an ever-evolving field, with new tools, trends, and technologies emerging regularly. To stay competitive, make it a habit to follow industry blogs, listen to marketing podcasts, and subscribe to newsletters from trusted platforms like Mailchimp Blog or HubSpot Marketing Blog. Keep an eye on advancements in AI-driven personalization, email automation, and data privacy laws.
Also read: How to Get Clients as a Virtual Assistant in 2025
Become High Paying Email Marketer Virtual Assistant
Landing a remote email marketing jobs remote no experience as a virtual assistant in 2025 is an achievable goal with the right approach. By building your skills, showcasing your expertise, and actively seeking opportunities, you can position yourself for success in this growing field.
If you’re looking for more structured guidance to become a successful email marketing virtual assistant, consider joining a virtual assistant course like SGB VA. In this 6-week program, you’ll learn essential skills for remote work and receive ongoing support until you secure your first client.
You don’t have to commit immediately. You can start by attending our free webinar to gain an overview of the program. During the session, SGB VA mentor Tania Gromenko will share valuable insights on becoming a successful virtual assistant.
Join via the link below and take the first step toward your remote career!
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