Social Media Virtual Assistant: Job Description, Skills, and Salary in 2024
Athika Rahma
SEO Specialist Virtual Assistant at SGBVA
Are you passionate about social media? Do you stay updated on the latest trends, enjoy browsing for content ideas, and love engaging with others online? If so, offering social media virtual assistant services could be a fantastic opportunity for you!
Not only will you get to do what you love, but you can also work fully remotely without the need to go into an office. Many industries, companies, and personal coaches rely on social media to enhance their business visibility. If you aspire to become a social media VA, this guide will provide you with a clear path to get started.
In this article...
What is a Social Media Virtual Assistant?
Let’s begin by defining what a virtual assistant (VA) is. A Virtual assistant is a remote worker who provides administrative, technical, or creative assistance to clients, either part-time or full-time. VAs offer their expertise to help businesses meet their operational needs.
Social media is one of the services a VA can offer, whether for individual coaches, small and medium-sized business owners (SMEs), or even CEOs of large companies. A social media VA can manage business and personal accounts for business owners, depending on the client’s needs.
Social Media VA Job Description
Here are some typical tasks a social media VA can handle:
- Managing multiple social media accounts: A social media VA takes care of tasks such as responding to comments, engaging with followers, posting content, and organizing the posting schedule. You will ensure that everything runs smoothly and efficiently, allowing business owners to focus on other important areas.
- Targeting and engaging audience: Small businesses often have a specific target audience, and a social media VA helps by crafting campaigns tailored to that niche. Instead of using generic content, you will develop strategies to engage the right audience and make a meaningful impact.
- Optimizing post scheduling for better reach: Social media VAs use tools like Hootsuite or other scheduling platforms to plan posts strategically. This ensures maximum engagement by posting at optimal times when your audience is most active.
- Managing follow-ups and lead generation: Social media platforms are valuable tools for generating leads, but following up on those leads is just as important. A social media VA helps manage follow-ups, including email communication, ensuring no opportunities are missed.
Skills Needed to Become a Social Media VA
You don’t need specific experience or a degree to become a social media VA, as this field can be learned through courses or self-study. However, to increase your chances of being hired, you should possess the following skills:
- Advanced Communication Skills: Effective communication, including flawless grammar and persuasive messaging, is essential for engaging with audiences online.
- Organizational Skills: High levels of organization are crucial for managing multiple projects and ensuring deadlines are met.
- Basic IT Knowledge: Proficiency in tools like Microsoft Office, project management software (e.g., Trello, Asana), and social media automation tools.
- Time Management: Self-motivation and discipline are key to working independently, requiring strong time management techniques.
- Content Creation and Design: Skills in copywriting and graphic design are critical for creating engaging content and visuals.
- Research Abilities: Thorough research helps you understand target audiences and develop effective content strategies.
- Adaptability and Versatility: The ability to adjust to different platforms and client needs is vital, especially as trends and tools evolve.
- Analytical Skills: Understanding how to measure social media campaign performance and adjust strategies accordingly is essential.
Social Media VA Tools
There are some tools that can make the job easier for social media VAs:
- Hootsuite: A popular tool for managing multiple social media platforms, allowing you to schedule posts and track performance.
- Canva: A user-friendly design tool that helps create engaging social media graphics.
- Likeable Hub: A tool that integrates with Facebook, LinkedIn, and Twitter, providing scheduling and analytics.
- Tweetdeck: Ideal for managing Twitter accounts, this tool helps schedule posts and monitor activity.
- Zoom: A widely-used video conferencing tool for virtual meetings with clients or teams.
- Slack: A communication platform that streamlines collaboration and project discussions.
And many more!
How Much Does a Social Media Virtual Assistant Make?
Social media virtual assistants are in high demand, and according to The Business Research Company, the social media market is expected to grow by 14.8% in 2024, reaching $251.45 billion. This means more job opportunities for VAs specializing in social media!
But, how much can a social media VA earn?
According to ZipRecruiter, social media VAs in the United States charge an average of $24 per hour. You can adjust your pricing based on your country and experience level. For beginners, starting with a lower rate and gradually increasing it as you gain skills and experience is common practice.
Additionally, you can create custom pricing packages depending on the client’s needs. We’ve seen VAs earn between $500 to $1,500 per social media management package!
If you’re unsure how to set your rates, check out our article on how to calculate your Minimum Acceptable Rate (MAR) based on your location, services, and expertise.
How to Start a Social Media VA Business
If you’re already engaged on social media, meet the necessary job requirements, and recognize the potential in this field, now is the perfect time to kickstart your career as a social media VA! Here’s how:
- Develop your social media skills by reading articles, watching videos, or taking some courses.
- Get the essential tools; a laptop and smartphone are a must for a smooth workflow.
- Install and familiarize yourself with social media tools.
- Create your own social media accounts and post regularly to build your brand.
- Prepare your CV and portfolio.
- Apply for social media VA jobs through virtual assistant job portals.
- Pitch directly to potential clients via social media.
- Stay consistent until you land your first client!
These steps will help you start your journey, but continuous learning and persistence are key to long-term success.
If you need extra support, a VA course can offer a clear roadmap to success. At SGB VA, we guide students through the entire process, from skill assessment to providing practical materials and support until they secure their first clients.
Upon completing the course, you’ll receive a certificate and job support through our exclusive Telegram group, so you’re never left on your own!If you’re interested in joining, we recommend starting with our FREE WEBINAR, where our mentor, Tania Gromenko, will explain how to get started as a VA and how we can help you achieve your goals. Click the link to sign up!
Kickstart Your Social Media Career
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